The Grammy-award successful artist and founder of Keys Soulcare has partnered with Ipsy to launch the Glam Bag x Alicia Keys, which is now out there.
It features a overall of 8 total-measurement products from coveted makes these as Uoma, Bobbi Brown Cosmetics, and of training course, Keys Soulcare.
Ipsy members will get eight complete-sizing products and solutions, 5 of which are hand-selected by Keys, and a few of which the member chooses from a customized assortment.
In this assortment, Keys invitations Ipsters to move into their possess ability. She states, “I curated these choices to serve as a take care of for your hair, pores and skin, entire body, and most importantly, your soul.”
Keys describes ‘soulcare,’ stating it is about transforming the discussion of what it suggests to be beautiful—”and cultivating the vibe and the power you want to stand in.”
She continues, “Ultimately, the only accurate beauty normal that issues is the just one you build. So regardless of whether you choose that seems to be like a contemporary face or whole-wattage glam, you get to choose what will make you sense most like you.”
Emine ErSelcuk, SVP of Merchandising at Ipsy, claims, “Aligning with Alicia and her brand name Keys Soulcare was a incredibly organic and natural option mainly because we share really related values…Alicia was passionate about together with some of her most loved BIPOC and female-established models in her Glam Bag X collection…We consider Alicia’s entire assortment will definitely resonate with our Ipsters as we aim to illuminate legitimate care for the entire self human body, mind and spirit.”
In 2021, IPSY released Glam Bag X to stage up splendor-obsessed members’ beauty routines and indulge their passion for need to-have, on-trend, best-of-natural beauty solutions.
Previous curators contain some of the most effective names in splendor this kind of as Patrick Ta, Khloe Kardashian, Halsey, Huda Kattan, Addison Rae and Madelaine Petsch.