Waterless natural beauty trend ‘bound’ to become mainstream – Lush Cosmetics
Lush Cosmetics’ Singapore director thinks splendor is all set to be ‘100% waterless’ centered on rising purchaser education and its own innovations.
Speaking solely to CosmeticsDesign-Asia’s Beauty Broadcast sequence, director of Lush Cosmetics Singapore, Nafees Khundker, disclosed that product sales of waterless items have double in the previous 5 several years.
Khundker attributed the maximize to superior knowledge and instruction about sustainability difficulties these as plastic waste and h2o shortage. This development has accelerated over the past two yrs in the wake of the COVID-19 pandemic.
K-natural beauty giants see mega demand for shampoos that conceal gray hairs and avoid hair loss
South Korean cosmetic titans Amorepacific and LG Home & Health care (LG H&H) have equally just lately launched shampoos that can conceal grey hairs to wonderful good results, signalling a large demand for anti-ageing hair treatment products.
According to Amorepacific, RYO Double Effector Black Shampoo pre-start profits on channels together with G-Market place and SSG.com immediately bought out.
A month later, rival LG H&H released two gray hair care products and solutions underneath its hair care manufacturer ReEn and claims to have marketed around 200,000 units within three months of its release.
FIVEISM x Three outlines publish-COVID marketplace growth programs to tap into increasing men’s natural beauty market
Genderless make-up model FIVEISM x Three is embarking on an overseas growth as the COVID-19 condition abates, with new marketplaces together with Korea, Singapore, and Taiwan on its playing cards.
The firm not long ago announced that it experienced expanded the brand name into Thailand with 4 office places – Siam Paragon, Central Planet, ICONSIAM, and Central Ladphrao.
Thailand is the next abroad current market enlargement for the model, which previously expanded into China by using cross-border e-commerce. The brand is capitalising on THREE’s acceptance in Thailand as properly as its large base of male shoppers.
LG H&H launches vegan make-up model focused at youthful customers
South Korean consumer goods conglomerate LG Household & Well being Care (LG H&H) has released Freshian, a vegan-certified colour beauty brand name in bid to attract the youthful set of millennial and Technology Z magnificence consumers.
The new brand name debuted with two forms of cushion compacts, a assortment of lip balms, and a sunscreen. In accordance to the push assertion, the products ended up created to ‘soothe the skin’.
The organization stated that it would extend the brand’s product or service portfolio this year with eye make-up, foundation and lipsticks.
How to get over… natural beauty shoppers in the shifting post-pandemic brick-and-mortar landscape
Main models such as Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-shop client encounter in the wake of the COVID-pandemic.
As we get started rising from the battle versus COVID-19, there are some who believe that retail is in drop, in particular now that the pandemic has accelerated retail’s electronic transformation.
On the other hand, qualified insights show it is heading by way of a metamorphosis, acquiring a way to coexist with its digital counterpart, all to make the consumers’ procuring knowledge that considerably much more seamless and pleasurable.