The Barakah Beauty Collective: Building Community Through

by Nura Ahmed

Michaela Corning, founder and CEO of the Barakah Natural beauty Collective, has designed a gals-led, girls-only splendor and wellness space specifically for Muslim women — the only one particular of its kind in the Pacific Northwest. Now an necessary hub for neighborhood, healing, and laughter, the street to founding Barakah Attractiveness Collective came with some unforeseen twists.

Corning was born in Eastern Washington in advance of settling in Vashon Island shortly soon after. She was launched to Islam when she took a Middle Japanese historical past class in large college while doing Working Commence. She attended the University of Washington, graduating with two bachelor of arts degrees in linguistics and Spanish. She grew to become intrigued by Islam right after she graduated from her undergraduate experiments, which led her to conversion to Islam in 1999. “The Quran was a linguistic miracle,” she stated. 

In 1999, with her new religion, she was also operating at her to start with work following school. Shortly soon after creating the decision to transform — 6 months prior to 9/11 — she started out sporting the hijab, only for her earth to change the working day following 9/11. “I did not even view the news the working day of 9/11. It was only when I came again to function that following day that anything began to transform for me,” she mentioned. “I was only the white woman in the hijab. Now quickly I am that Muslim female.” 

Corning started her initially task in company America in sales and client solutions soon just after graduating from college or university in 1998, but not anyone took a liking to her. “No one particular likes assertive women. Specially if you are an assertive Muslim lady,” she explained. 

Starting her corporate work though also putting on the hijab, it was challenging for her to come across garments that was modest and culturally satisfactory plenty of to wear to perform. In the early 2000s, modest trend selections for Muslim women of all ages have been confined. This encouraged her to get started her individual vogue manufacturer, Al-Andalus, focused on building modest garments for Muslim gals and other communities that prioritize modesty. 

In the early 2000s, Corning was the owner of a single of the number of modest manner manufacturers in the U.S. As an artist herself, she in the beginning began marketing apparel she created herself, and it was not right up until 2009 that she commenced to import apparel from Kuwait, a country with a mixture of both equally westernized and Islamic model. “I questioned the men and women in Dubai the place they get their design and style from, and they stated they copied Kuwait,” Corning stated. 

At the time and even now, the typical representation for modest trend brands tended to be slender 20-a thing Arab and white-passing Arab women. “I preferred to battle this impression when I first started off my companies,” Corning stated. 

She started off that includes underrepresented Muslim women in the manner field, like females who were being older, in addition-size, Black Muslim girls, and converts — folks who normally are not witnessed as the idealistic model of the Muslim girl. She employed her brand name to overcome the traditional picture of what a Muslim woman is, which many modest trend models were being and nevertheless are perpetuating. She saw how it performed out in her personal working experience of getting a white Muslim convert. “Islam is for each individual society and people today. It does not talk to us to transform who we are, as extensive as they are not in opposition to Islam,” Corning explained. She knew illustration mattered and produced certain she uplifted Muslim women who usually never get the highlight. 

In 2010, Al-Andalus opened a storefront in Greenwood — employing young Muslim women from the community. She hired girls from all backgrounds and produced positive the most underrepresented groups ended up accounted for in her retail store. She closed the retail store in 2013 simply because it grew to become way too a great deal to handle whilst also acquiring a entire-time position. “When the girls read I closed the retail outlet, they cried. Solely since they desired to be in a Muslim house,” Corning claimed. 

In the meantime, Corning ongoing to get the job done in corporate The united states, disappointed at the false impression that outspoken, assertive Muslim girls have been not suitable in the office. 

In 2017, however doing the job at a company occupation, she resolved to relaunch and rebrand her modest style company beneath her own title. She produced a area the place that aged standard is abolished and that includes Muslim girls whom that typical didn’t healthy. Corning continued to do the do the job she was accomplishing regardless of what other individuals imagined. “When you do what is suitable, the relaxation will surely follow,” Corning stated. 

Even so, profits started off to fall at the beginning of the pandemic in 2020. At the exact time, a pal asked her to make masks for the Palestinan Community Middle of Washington Point out, and she manufactured at the very least 2oo of them. Corning was frustrated at how inconvenient it was to be a hijab-carrying female with the mask, which additional inspired her to produce the hijabi-friendly mask. 

Immediately after introducing her initial hijabi-welcoming masks, Corning’s manufacturer observed initial-month gross sales of $6,000, and there was no sign of the need slowing down. Meanwhile, her corporate operate natural environment grew ever more challenging to endure. The firm she labored for claimed to worth variety, which was not actually the case: “They were being exceptionally performative.” She ended up becoming fired for being assertive, not just about the inherent racism happening there, but about numerous other factors with regards to the office, and she felt she was viewed as a danger for the reason that of it. 

All through this fallout at her position, she ongoing to make excellent profits from her on the net brand. It was then that she made a decision to pour all the things she had into making her manufacturer what she wanted it to be. By early January 2022, Corning desired a even larger production house in buy to retain up with demand from customers. But the room she ended up leasing became so substantially much more than what she had imagined. She had a dream: a women of all ages-led, girls-only natural beauty and wellness place around the Northgate light rail station. Which is when the Barakah Attractiveness Collective was born. “It was a fruits of 20 decades of currently being Muslim, getting in the neighborhood, serving the Muslim community, and in the corporate area, and obtaining the modest trend model,” Corning claimed. 

This place is intended to bring gals, in particular Muslim women, from all about Washington, into a position in which their privateness is respected, wherever they are in a position to construct group and a lot more. It is a place exactly where Muslim girls from all backgrounds are in a position to establish a wonderful sisterhood. 

The Barakah Elegance Collective offers solutions these kinds of as hair, makeup, apparel, holistic drugs, massage, and cupping. Her modest style boutique shares the collective house. Corning, together with four other Muslim ladies artists and business people, co-get the job done in the space and assist their purchasers independently while constructing community collectively. “Every working day, the girls who occur here both leave this place laughing or crying,” Corning reported. “It is meant to be a therapeutic place.”

Corning thinks this area can create large momentum for encouraging Muslim ladies and girls all around to devote in on their own and in their abilities. “It definitely arrived together as a result of Allah’s timing,” she stated. “If I bring other ladies-owned enterprises in, then we can all profit collectively. We are more powerful jointly.” 

Barakah Splendor Collective has hosted 10 functions due to the fact it opened in January 2022 and is web hosting an Eid Henna social on July 7 and 8. Ideas are in the works to start off a divorce assist team for Muslim women of all ages, as properly as a month-to-month change social and guidance group. Additionally, it hosts a Muslim gals in small business networking and coaching group. 

Barakah Magnificence Collective is positioned at 540 NE Northgate Way Suite B, around the Northgate light rail station. Observe its Instagram account at @BarakahBeautyCollective to stay up to day on existing happenings.

Nura Ahmed is an organizer, writer, and artist based in Seattle and South King County.

📸 Featured Picture: Michaela Corning, founder and CEO of the Barakah Attractiveness Collective, has produced a supportive place for ladies, specifically Muslim gals. (Picture: Michaela Corning)

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