The Ginza boutique debuts in Hainan with China Duty Free

Shiseido Travel Retail has unveiled The Ginza’s initially boutique in Hainan, bringing the Japanese skincare manufacturer to Sanya Global Responsibility Free Browsing Elaborate, in collaboration with China Duty Free Team (CDFG).

Less than the banner of Your Skin’s Haute Couture, the luxurious boutique embodies The Ginza’s substantial style aesthetic, and aims to deliver travellers with a sanctuary to investigate the skincare.

The opening was marked by a launch party and a 360° advertising campaign across owned and CDF channels – such as KOL engagement, livestreaming and programmatic promotion – to generate recognition and traffic.

Shiseido Vacation Retail President & CEO, Philippe Lesné claimed: “Building on The Ginza’s prosperous launch in journey retail with China Obligation Free of charge Group, this momentous opening of the brand’s inaugural boutique in Hainan is nicely-put to fulfil the expanding need for prestige skincare from Chinese gals travelling to the island. The Ginza is a celebration of Shiseido’s birthplace in Ginza, Tokyo, and the introduction of this jewel in the crown of Japanese natural beauty is well timed as we mark Shiseido’s 150th anniversary this yr. We share our gratitude with the crew at CDFG for their ongoing assist of our dedication to provide the very best in pores and skin beauty to tourists in Hainan.”

China Responsibility Cost-free Team Normal Supervisor of Perfume & Cosmetics, Central Merchandising Division, Grace Wang reported: “We are thrilled to fortify our partnership with Shiseido Vacation Retail as we unveil the to start with-at any time The Ginza boutique in Hainan. The boutique delivers a new and revolutionary expression of luxurious skincare for our consumers to uncover, and the start occasion welcomed visitors on an exclusive haute couture skincare journey that really introduced the essence of The Ginza to lifetime. We seem ahead to collaborating additional with Shiseido to consider The Ginza to new heights.”

The Ginza was released in 1975 as a style boutique in Ginza, Tokyo and commenced providing higher-undertaking skincare products and solutions in 2002. Its tailormade technique focuses on skin’s innate physiological features to notice glowing, balanced pores and skin.

The boutique structure employs a few important top quality elements: white glass, which depicts a h2o movie to portray moisturization and skincare white textiles, which shell out homage to The Ginza’s origins as a fashion boutique and silver-finish stainless metal, which reflects and shines when acquiring light-weight, evoking significant performance and a sense of potential.

The 54sqm boutique options a variety of the skincare’s bestselling merchandise, like The Ginza Hybrid Gel Oil, and travel-unique assortments these types of as The GInza Finest Selection and CDF Luxe Schedule Treatment Established.

The grand opening party on July 8 showcased Chinese well known musical theatre actor and singer, Ayanga 阿云嘎, and a variety of sensorial activities that motivated travellers on the internet and offline with the haute couture aesthetic.

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